tasked to bring this Red Cross Australia pitch concept to life (for UK clients Flourish) I set about using photographers with an informal approach. This style of photography takes the posters from adverts to testimonials - we also played with handwritten typefaces to reenforce this. We also looked at adapting the RCA's Wills For Life logotype to connect to leaflet and DM pack solutions not shown here.
Photographers are Ben Rayner, Adam Rajab and Mattia Micheli. All photography is the copyright of their respective owners.