tasked to bring this Australian Red Cross pitch to life (for UK clients Flourish) I set about using photographers with a documentary style, feeling that this approach would take the posters from adverts to testimonials. We also played with handwritten typefaces to reinforce this. We also looked at adapting ARC's Wills For Life logotype to connect to the leaflet and DM pack solutions.
Photographers are Ben Rayner, Adam Rajab and Mattia Micheli. All photography is the copyright of their respective owners.
As the project evolved Flourish was also tasked with creating a film. Again I was brought on board to visualise the animated infographics section which complimented a VO highlighting the benefits of Will making.